Engaging Stakeholders

Lessons Learned from Member Onboarding and Retention

Outreach to the stakeholder community can involve in person interactions, calls, emails, social media outreach and more and it is essential to inviting a diverse and robust community of stakeholders to the standards process.

Once a new participant has joined a standards body, supporting them as they become acclimated is doubly important to ensure their long-term success. And finally, how can we better retain and inspire participants to work with standards developers long term?

On February 19th, 2021, the Women in Standards invited speakers from ASTM, JPMA, and ANSI to share their knowledge on this important topic. 

Event Recap

The ASTM Emerging Professionals (EP) program has provided those new to standards development with training, mentorship, and support. 

The ASTM EP program includes training from ASTM experts on standards development process, leadership, and more. Additionally, ASTM works with a partner organization to offer soft skills training.

Program graduates continue to engage with each other and ASTM through committee participation, a dedicated LinkedIn page for EP program participants and follow-up training provided by ASTM. 

JPMA supports efforts such as the ASTM EP program by helping new participants become acclimated and ready to participate on ASTM committees.

JPMA serves as the  facilitator for all 30+ ASTM subcommittees that cover juvenile products and works with current and new members to support their work.

Building connections early on and helping new members network and meet new people are critical first steps in assisting a new member get acclimated. Also pointing new members to the ASTM training available to them has helped them as they begin to engage in the standards development process. 

ANSI stressed the need for an outreach strategy which includes looking at the resources current available and asking current members to support the organization’s outreach efforts. 

Peer to peer outreach and recruitment is much more effective than other approaches.

Developing a one-page flyer to highlight the program, it’s value, and how to get involved and providing this to members is a great way to help current members become advocates for your outreach initiatives.

Also, having a standing agenda item on recruitment will help you to keep outreach in mind at each meeting. 



Headshot of Sara Desautels from ANSI

Sara Desautels


Ms. Sara Desautels is the Director of ISO P-membership Services at The American National Standards Institute (ANSI). She holds management oversight of the ANSI ISO Team that facilitates the work of all ANSI-accredited U.S. Technical Advisory Groups (U.S. TAGs) and ANSI-delegated U.S. held ISO Secretariats.  Having been with ANSI for over 21 years, she has extensive knowledge and strategic awareness of the ISO standards development process and oversees a portfolio of multiple programs and projects important to ANSI’s mission and strategy, with a focus on ensuring a strong and effective U.S. voice in international standardization.

Lisa headshot

Lisa Trofe


Lisa Trofe is the Managing Director for the Juvenile Product Manufacturers Association (JPMA). In this role, she oversees the trade association’s membership and product safety programming, including the certification program, which certifies 2,200+ juvenile products in 29 product categories annually.

Lisa actively engages with CPSC, ASTM, ANSI and ISO to support the juvenile product industry and is responsible for much of the association’s regulatory and legislative agenda. Serving as an industry spokesperson, she has spoken at national conferences including The JPMA Show, ICPHSO and ICE, as well as testifying before Congressional committees and appearing on national and local media outlets. Lisa serves on the ICPHSO Program Planning Committee, is a Certified Association Executive and holds a graduate certificates in Product Safety Management and Advanced Product Safety Management from the John Cook School of Business at St. Louis University.

JPMA is the voice of quality and safety for the juvenile products industry, the North American trade association representing 95% of baby product manufacturers selling into the United States. JPMA provides regulatory support, advocacy efforts and education to the industry as a whole and is the founder and sponsor of Baby Safety Month, an annual effort each September which educates caregivers about the safe selection and use of baby products for their children’s ever-changing ages and stages.


Katerina Koperna


Katerina Koperna has been a Technical Committee Operations Manager at ASTM International for nearly 10 years. She manages five technical committees including Soil & Rock, Amusement Rides and Devices, Commercial Spaceflight, Quality & Statistics, and Polishes. In addition to her main role, Katerina oversees the organizations’ Emerging Professionals Program and serves as the ASTM representative on ANSI’s ISO Council and ANSI’s ISO Forum. Katerina has a master’s degree in Organizational Development & Leadership from St. Joseph’s University, and a bachelor’s in Mass Media Communications from Indiana University of Pennsylvania.

Prior to coming to ASTM she worked at the American Red Cross as their Director of Events, as well as the National Constitution Center as part of their fundraising and events team. She currently lives just outside of Philadelphia, Pennsylvania, is married and the proud mama of two boys: Keanen and Harrison.

ASTM International is a globally recognized leader in the development and delivery of voluntary consensus standards. Today, over 12,000 ASTM standards are used around the world to improve product quality, enhance health and safety, strengthen market access and trade, and build consumer confidence. Our leadership in international standards development is driven by the contributions of our members: more than 30,000 of the world’s top technical experts and business professionals representing 140 countries. Working in an open and transparent process and using ASTM’s advanced IT infrastructure, our members create the test methods, specifications, classifications, guides and practices that support industries and governments worldwide.

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